Britain’s Advertising Standards Authority (ASA) has announced it will crack down on “gender stereotypes” in the latest politically correct move by Britain’s political establishment.
In a press release issued Tuesday, the regulator’s chief executive, Guy Parker, said:
“Portrayals which reinforce outdated and stereotypical views on gender roles in society can play their part in driving unfair outcomes for people. While advertising is only one of many factors that contribute to unequal gender outcomes, tougher advertising standards can play an important role in tackling inequalities and improving outcomes for individuals, the economy and society as a whole.”
The decision is based on a new, 64-page report entitled Depictions, Perceptions and Harm which alleges gender stereotypes “might be harmful to people”.
The paper itself leans on an 81-page study reliant upon anecdotal or “qualitative” evidence. The data was put together by German market research firm GfK, which also favoured imposing a “pro-Remain” question on the ballot papers for Britain’s 2016 EU referendum.